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MeitY Extends Consultation on AI Labelling Rules Amid Industry Pushback
India extends public feedback window for its AI-labelling draft rules as tech firms flag compliance costs.
India’s Ministry of Electronics and Information Technology (MeitY) has extended the public feedback deadline for its draft AI labelling rules to **13 November**, following concerns from industry players.
The draft mandates visible watermarks or metadata labels on AI-generated content - at least 10% of an image or 10% of audio clips - and obliges platforms to verify user declarations and maintain traceability of synthetic media. The proposal represents a key step in regulating deepfakes and misinformation.