Meta Platforms on 8 November 2025 introduced an open-source tool designed to identify AI-generated images, including those produced by diffusion models. The technology, called ‘Image Origin’, uses invisible watermarks and model-fingerprinting to verify content provenance. Meta said the initiative supports industry efforts to combat misinformation and deepfake risks. Early access has been granted to media organizations and research groups. Analysts said Meta’s open-sourcing move strengthens trust in digital media but raises questions on adoption standards across platforms. The company plans broader integration into Instagram and Facebook in 2026.