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WPP shares plunge to lowest since 1998 as new CEO unveils strategic overhaul
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WPP shares tumbled to a multi-decade low after a profit warning and strategy reset by its new CEO amid client and digital-technology pressures.
Advertising giant WPP plc saw its shares drop around 16% after announcing a strategic review led by new CEO Cindy Rose, who called recent performance “unacceptable.”™ The company expects revenue to drop 5.5–6.0% in 2025, deeper than prior forecasts, with operating-margin targets trimmed to about 13%.™ Client losses and technology-competition pressures drove the warning, pushing the share price to its lowest level since 1998.™ The overhaul includes simplification of operations and doubling down on AI/data-driven services.