Puma to slash 900 jobs under CEO’s restructuring push

Puma SE announced a major workforce reduction, cutting 900 corporate positions globally as part of its turnaround program. The restructuring aims to streamline operations, focus on direct-to-consumer channels, and exit low-margin segments to restore profitability. The company also plans targeted marketing investments and product-portfolio rationalization over the next two years. Management expects cost savings to emerge gradually through 2026, positioning Puma for stronger brand recovery amid tough competition in global sportswear markets.