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Titan Targets Premium Watch Buyers as Sales Double in Luxury Range
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Titan plans to scale its luxury watch portfolio after sales in ₹25,000-plus segment doubled, targeting India’s fast-growing premium consumer market.
Titan Company announced a strategic push into luxury timepieces, with sales of watches priced above ₹25,000 doubling year-on-year. The move aims to capture India’s rising affluent consumer base. Analysts expect the Tata Group brand to enhance its margins and position itself alongside global names like Tag Heuer and Longines through exclusive retail formats and digital launches.