DraftKings gains after acquiring Railbird to expand predictive gaming technology

DraftKings shares rose 6.7% after the company announced the acquisition of predictive analytics platform Railbird to strengthen its fantasy sports and betting product suite. The acquisition is expected to enhance DraftKings’ machine learning capabilities for in-game predictions and customer engagement. Railbird’s proprietary data algorithms will be integrated across sportsbook and daily fantasy operations. Analysts viewed the deal as a strategic step toward differentiation in a crowded sports tech landscape. Management projected margin improvement from data-driven customer retention initiatives and expansion into personalized betting markets through Q4 2025.