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Zee’s Q2 net profit collapses ~60% amid ad revenue slide
Zee’s Q2 profit plunges 60% due to advertising weakness, despite streaming margin improvements.
Zee Entertainment reported a severe drop in Q2 net profit—down ~60% YoY—after its advertising revenue slumped ~11%. While overall revenue declined ~2%, streaming arm ZEE5 improved, cutting core losses by over 80% and posting 32% growth in revenues. The decline reflects pressure in traditional media amid rising competition and subdued ad spends. Zee’s margins fell sharply, even as subscription and syndication revenue inches up. The results reinforce the urgency for media firms to pivot to digital monetization and cost control.