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Meesho IPO: How this value‑ecommerce giant redefined online shopping in Tier‑2 India

Meesho built an ecommerce business for price‑sensitive customers across smaller Indian cities.
Meesho started as an ecommerce marketplace aimed at price‑conscious customers outside major metros. By offering a zero‑commission model for small sellers and focusing on discovery‑based shopping rather than search, it has become one of India’s largest e‑commerce platforms by order volume.