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India Startup Awards 2025 Highlight Focus on Profitability and Product Mix
India’s startup founders stress profitability and product-diversification over growth alone at the ET Startup Awards 2025.
At the 11th Edition of the ET Startup Awards in Bengaluru, founders emphasised the shift from rapid scaling to profitability and diversified product portfolios. Leaders from companies like Urban Company and Lenskart spoke of tighter cost controls, varied product lines and strong unit economics as key priorities. The move signals a maturing of India’s startup ecosystem where investors and operators are increasingly valuing sustainable business models over growth at all costs.