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Stylox Fashion raises ₹3 crore to scale direct-to-consumer expansion
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Stylox Fashion secured ₹3 crore funding to expand its D2C model and strengthen online presence, underscoring India’s growing early-stage retail investments.
Indian fashion startup Stylox raised ₹3 crore in new funding to accelerate its direct-to-consumer (D2C) operations and expand product categories. The round was led by regional angel investors and marks a continuation of active seed-stage fundraising across India’s e-commerce landscape. The company plans to strengthen logistics, enhance its online storefront, and invest in influencer-led digital marketing. Analysts see the round as a reflection of investor confidence in niche D2C apparel brands targeting urban millennials and Gen Z consumers amid steady retail digitization.