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Festive Sales & GST 2.0 Drive 30-35% Surge in Early Ecommerce Sales
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GST cuts and deep discounts push ecommerce sales up by about one-third in early festive period.
Online retail sales saw a sharp increase, around 32-35%, during the opening two days of this year’s festive sales cycle. The rise is attributed to newly implemented GST rate reductions across select product categories and aggressive discounting by Amazon and Flipkart. Premium smartphones cost significantly less in some cases. Sellers are scaling up, logistics pushed hard, and many consumers delayed purchases hoping for such flash discounts during the key shopping window.