Online Orders Surge Over 20% on Opening Day of Festival Sales

E-commerce giants Flipkart and Amazon kicked off their flagship annual sales with a strong start, recording more than a 20% increase in online orders across multiple categories even though the opening day was a working day. Electronics, fashion, and home essentials drove much of the demand. Marketplace sellers reported that customer interest was unusually high, motivated by early deals, loyalty-member access, and GST rate changes making prices more attractive.