positive
Recently
Washington Transit Authority Engages 1.7M Riders with Personalized Year-End Recap
WMATA’s '25 Metro Rewind' gives 1.
The Washington Metropolitan Area Transit Authority (WMATA) has launched a personalized year end recap experience for its 1.7 million riders. Called '25 Metro Rewind,' this new feature, which launched on December 17, allows users to review their travel habits, key destinations, and yearly patterns across the transit system. By using behavioral data, Metro has created archetypes and badges that encourage riders to engage and share their experiences.