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US toy exports slump 50% as rising tariffs hit Indian manufacturers
Indian toy exports to the US fall about 50% due to tariffs and shifting sourcing, pressuring manufacturers ahead of the festive season.
On 15 November 2025, Indian toy exporters reported a roughly 50 % drop in orders from the United States amid tariff pressures and shifting supply-chain choices. Buyers are increasingly shifting to China and Vietnam, leading Indian makers to cut prices and redesign packaging to stay competitive.
The downturn comes despite early festive-season strength and highlights how global trade frictions are weighing on smaller manufacturing pockets. Policymakers in India may increasingly push for deeper cost-cuts and new export incentives to counter the slump.