FMCG players plan larger packs at same price after GST rate cut to maintain volumes

Major fast-moving consumer goods (FMCG) firms in India plan to respond to the recent Goods & Services Tax (GST) rate cut not by lowering price points but by increasing pack sizes at existing price levels like ₹5 and ₹20. The strategy aims to protect margins while giving consumers more value, thus sustaining volume traction ahead of the festive season. Smaller pack SKUs may be phased out. The move reflects cost pressures on input and logistics and underlines how companies are navigating tax policy to maintain market share.