If you believe in India’s value‑ecommerce potential beyond metro cities and are comfortable with medium‑to‑high risk, Meesho could be worth a small allocation. Its scale, seller base and focus on technology offer long‑term upside. But if you seek stable profits or dislike volatility, its current losses and uncertain unit economics suggest caution.

Meesho generates revenue from marketplace fees, shipping charges, advertising, and value‑added services, while allowing small sellers to onboard with zero commission. Its topline rose from ~₹5,734 crore in FY23 to ~₹9,389 crore in FY25 a strong growth trajectory.