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Facebook Acquires Indian AI Startup for $500M to Strengthen Ad Tech
Facebook acquires Indian AI startup ‘AdvisoryTech’ for $500M to enhance ad targeting and personalization.
Facebook has acquired Indian AI startup ‘AdvisoryTech’ for $500 million in an effort to boost its advertising capabilities. The acquisition will enhance Facebook’s ad tech stack, particularly in AI-driven targeting and personalized recommendations. The move highlights Facebook’s ongoing push to dominate the global ad market by leveraging machine learning and advanced analytics to improve customer engagement and ad performance.