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Major music labels strike licensing deals with AI streaming startup Klay
Universal, Sony and Warner license catalogs to AI startup Klay, enabling user-remixed songs with label/artist control.
Universal Music Group, Sony Music and Warner Music Group have each licensed their catalogs to the AI-powered startup Klay, making it the first service to secure deals with all three major labels, according to Bloomberg News via Reuters. Klay will enable users to remake songs in different styles using generative AI, while giving artists and labels control over how their music is used.
The deal signals a shift in how creative rights are being negotiated in the era of generative AI and could open a new revenue model for labels and participating artists.