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AI browser race intensifies as Comet goes free to challenge incumbents
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Perplexity made its AI browser Comet free globally to broaden reach and challenge browser incumbents, sharing revenue with publishers.
In a strategic move, AI-search provider Perplexity made its AI-driven browser Comet free for all users worldwide, reversing its earlier $200 monthly pricing. The company said the shift aims to reduce 'AI-slop' — low-quality, machine-generated internet content — and attract broader adoption. The free tier maintains limits, while a $5 'Comet Plus' version offers partner-content features, with 80% of revenue shared with publishers. The move intensifies competition among AI-enhanced browsers that now include ChatGPT Atlas, Opera Neon, and other challengers to Chrome.