Hoopr, a rapidly growing music licensing marketplace, secured ₹4 crore in a pre-Series A funding round led by IPV. The company plans to expand its content library, strengthen creator tools, and accelerate platform adoption among enterprises and digital brands. Analysts noted that the demand for licensed, royalty-safe music continues to rise as businesses ramp up video production and short-form content strategies. The funding is expected to support technology upgrades, new partnership pipelines, and broader customer onboarding initiatives across India’s creator economy ecosystem.