Logistics and e-commerce enablement startup QuickShift raised ₹22 crore in a funding round led by Atomic Capital with participation from existing investors. The Pune-based company plans to expand its D2C fulfillment network and integrate AI-driven inventory optimization tools across warehouses in Mumbai, Bengaluru, and Delhi. QuickShift’s platform serves over 400 brands and handles more than 100,000 orders daily. Funds will be used to build automated sorting systems and cold-chain capabilities. This move positions the startup to capitalize on the growing direct-to-consumer and omnichannel retail boom in India.