HDFC Asset Management Company’s newly launched India Consumption Fund is drawing strong interest from growth-oriented investors as they reposition portfolios toward long-term domestic demand themes. The thematic scheme focuses on consumer discretionary, retail services, digital platforms and FMCG exposure through 2030. Early inflows crossed the ₹500-crore mark within weeks of launch, indicating investor appetite for structural India-centric consumption plays. Fund managers note the combination of urbanisation, rising incomes and digital penetration as key growth drivers. The new offering aligns with global flows seeking emerging-market consumer exposure in an era of slowing developed-market growth.