HDFC AMC has launched a new thematic equity scheme titled 'India Consumption Fund', designed to capture long-term growth in the Indian domestic demand story through 2030. The fund will allocate across FMCG, retail services, discretionary goods, and digital consumer platforms. Targeted at both retail and institutional investors, the scheme offers regular and direct plan options and benchmarks itself to a custom index focused on consumption. The launch reflects increasing investor interest in structural thematic plays as India’s consumption economy expands amid rising incomes and urbanisation.