Digital gold platforms in India such as Augmont and SafeGold have reported a 22% quarter-on-quarter rise in active users as younger investors diversify beyond mutual funds and equities. The surge is driven by convenience, lower ticket sizes and instant liquidity. Analysts note that rising inflation and festive buying have rekindled interest in gold as an accessible store of value. SEBI is also reviewing norms to bring greater transparency and custody standards to online gold investment channels.