According to Omdia research, India’s smartphone shipments in Q3 2025 totalled ~48.4 million units—up about 3 % year-on-year. The growth was largely pushed by channel incentives, new launches and pre-festive stocking rather than pure consumer demand. Vivo (non-iQOO) secured the leading 20% share with ~9.7 million units, followed by Samsung with 14% (~6.8 million units). Apple re-entered the top-five list, benefiting from newer iPhones and bundled-financing schemes. Analysts caution about demand softening in the coming quarters.