Meta localizes Ray-Ban glasses for India with Deepika voice and UPI Lite payments

Meta announced new India-focused features for Ray-Ban Meta smart glasses, adding celebrity AI voices including Deepika Padukone, Hindi language support, and UPI Lite payments for quick transactions. The update also introduces festive photo restyling and improved hands-free controls, aiming to broaden everyday utility. By localizing voice, payments, and on-device experiences, Meta targets higher engagement in India’s large smartphone and creator markets. Analysts say integrating UPI rails positions the glasses within the country’s digital commerce stack while celebrity voices could accelerate adoption through cultural familiarity and influencer-led discovery. Rolling out soon.

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