Systematic Investment Plan (SIP) contributions into mutual funds rose 20% year-on-year to ₹28,300 crore in August 2025, reflecting strong retail investor participation. The increase highlights growing preference for disciplined, long-term investing despite market volatility, with investors favoring structured, recurring investments to build wealth over time. Sustained SIP inflows indicate confidence in mutual fund products and a shift toward financial planning and portfolio diversification. The trend underscores the expanding role of retail investors in India’s mutual fund industry.