India’s e-commerce majors are gearing up for what could be record online festive sales this year. Platforms like Amazon, Flipkart, and Reliance JioMart are offering aggressive discounts across electronics, fashion, and appliances. Analysts expect double-digit growth over 2024 levels, with smartphone and premium appliance categories leading demand. Quick-commerce players such as Zepto and Blinkit are also entering festive gifting, experimenting with rapid delivery of sweets and hampers. This dual push reflects a shift in how India celebrates and shops during festivals.